Role
Ui designer
Tools
Adobe Illustrator; Adobe Photoshop; Adobe Premiere
Year / Duration
2019 / 1 Week Challenge
Challenge
It is an honor to create a brand identity, we can also say this is a way to get closer to the users. We want to ensure that our public stays continue with us and new people can be engaged.
To ensure a brand’s success, it is important to start asking and answering a few questions. The method I decided to use was The Golden Circle of Simon Sinek. (see TED talk 'How Great Leaders Inspire Action'.)
This method answers some important questions :
Strategy
I start with “Why” (your purpose), we can say this is the part that we understand, why we exist, what we believe in, our causes and motivations, we can use the answer “why you do what you do?”.
After that we can understand the point “How” (your process) we can be specific in our action to realize our purpose, then we can answer “How you do what you do?”.
And finally answering the “what” (your result) we need to specify what we do, this will be the result of why . These three topics are part of “golden circle” and can give us the key to brand success.
Research
People's concern about food has become a topic widely recognized by the population that needs to understand what they eat, perceiving its origin and how its entire development process is done.
We can understand that when we talk to the locals . For example, Nuno Simões, 45 years old and Fernando Pires with 62 years old, both have a biological products production, referring to their clients as informed people who want the biological products. Could say this is a lifestyle.
The biological market has increased in the past few years. This growth happened in Lisbon, and we recognized that having a strong visual brand could help the brand to grow and engage more people in the future.
“Dis-moi ce que tu manges, je te dirai ce que tu es.”
—Anthelme Brillat-Savarin, in Physiologie du Gout—
Design
The organic Market in principe real wants to be recognized for the people that use the service. This brand believe in its essence, based on local farmers (that sell their products there) and their jobs related to the economy and health of people. The respect for the sazonalty of the products and the ecological footprint reduction gave this brand the purpose behind our business.
